CPG: Family Chefs

AOL Homepages drive family chefs to experiment and save

Drumming up interest in a new product is no easy task. But with AOL Advertising's broad reach and homepage integrations, one CPG brand was able to feast on unprecedented consumer excitement for their latest offering.

Challenge

With a new product launch hitting supermarket shelves nationwide, a leading CPG brand asked AOL to create an effective campaign to:
Build brand awareness Drive engagement with the brand
Promote product trial by encouraging users to download a coupon

Solution

To raise awareness and reach the broadest audience possible, AOL designed an engaging online campaign that included a floating rich media execution integrated within AOL Homepages. The ad encouraged users to click through to the client's promotional site for a featured savings coupon.

Results

The CPG advertiser’s campaign was a great success, yielding unprecedented awareness, engagement and consumer action for the new product.
AOL Homepages drove over 1 million consumers to the promotional site to download the coupon offer.
The campaign delivered the highest CTR for a CPG campaign on AOL Homepages in 2008, exceeding the norm by 177 percent.
AOL Homepages users spent over one minute with the promotion, double the time they would have spent with a regular TV spot.