Audience 360
Audience 360™ is a self-funding program that helps web publishers and e-commerce companies learn about the browsing behaviours of their visitors. Through Insight tags, TACODA collects anonymous, non-personal information and matches the right advertisement with the right audience, generates audience value and increases CPMs. Whether they are lookers, bookers or high-value, repeat customers, visitors will receive relevant ads that match their interests.
With Audience 360™, TACODA offers:
- TACODA Audience Networks™; leverages visitors' anonymous, behavioural information and creates new revenue streams for publishers by allowing TACODA to sell behaviourally targeted advertisements across its network.
- Audience Access™; an inventory management solution that allows publishers to sell advertising to their loyal audiences across TACODA Audience Networks™. These ads are targeted directly to loyal, pre-determined audience segments for each publisher.
- TACODA Insight™ Reports; provide complete profiles of a website's audiences, including media consumption habits, interest indexes and audience analyses. These reports allow publishers to improve sales materials, editorial packages and create actionable audience segments increasing the lifetime value of their audience.