Publishers
TACODA® is committed to developing innovative solutions that enable publishers to enhance the value of their site visitors. Our Audience 360™ product suite helps publishers create a new level of engagement with advertisers and consumers while providing a new source of revenue.
Web sites can partner with TACODA in two ways:
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Audience Provider
Publishers can increase audience value by becoming an Audience Provider, delivering revenue without increasing advertising inventory. -
Inventory Provider
Publishers may contribute advertising inventory that goes unmonetised to TACODA Audience Networks, enabling TACODA to sell behaviourally targeted advertising to national brand advertisers at a premium.
Publishers that join TACODA Audience Networks, participate in the network along with other major publishers such as Conde Nast, New York Times, CBS Digital Media, Kelley Blue Book, Orbitz and Dow Jones. Advertisers are attracted to TACODA Audience Networks because their messages are guaranteed to appear in clean, well-lit environments, are certain that their brands will not be compromised and that their messages will deliver results.