Music lovers

AOL reaches the most music fans online. Marketers, raise your lighters.

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AOL Advertising reaches 90 percent of the internet's music lovers on our original and network sites. They come in droves to hear their favorite tunes, see exclusive live performances, or discover a new sound. We keep them coming back by attracting the hottest talent to our stages, and the most respected writers to our pages. And the beat goes on.

Music lovers

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Fast Facts

Coming in droves. With 22M visitors per month, AOL Music is one of the largest music sites on the web.
Clicking around. The average music fan visits over six pages per day on AOL Music. 
Getting their daily fix. Over 102M music lovers visit AOL sites each day.
Twanging and headbanging. AOL Music serves up the latest news, reviews and interviews for lovers of all genres – country, hip-hop, indie, metal and more.
Enjoying original content from big-name artists. Reba McEntire, Beyonce, Lady Gaga and more have all been in our studios.

Source: comScore, 2011

 

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's Music content channel.

Behavioral

Target consumers based on their interests:

  • Country Music Enthusiasts. Country music lovers who listen to/purchase music online.
  • Hip-Hop/R&B Music Enthusiasts. Hip-Hop/R&B lovers who listen to/purchase music online.
  • Pop Music Enthusiasts. Pop music lovers who listen to and purchase pop music online.
  • Rock Music Enthusiasts. Rock music lovers who listen to/purchase music online.
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).

Source: comScore, 2011.

 

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