TACODA - where the people are

Our Sites: UK | US

Print Page

Behavioral Segments

TACODA is unique in being able to offer over 350 pre-defined audience segments and can create custom segments for advertisers who wish to reach beyond this. Here are the UK's 34 most popular categories made up of selected audience segments. Please talk to your account handler for information about others or to develop your own custom segment.

How the audience is profiled and segments are created.
All 4,000 plus partner sites in TACODA Audience Networks™ carry tags that reflect the interests of the audience that view that page. Every time a user visits any page, that tag information is added to a cookie on the user's computer and a profile of the user's interests quickly builds up. Before they are added to a segment in the database though, individuals must have demonstrated an interest in specific content at least two to four times in the past 7-30 days (this period varies to account for the differing lengths of the purchase cycle for each segment). Such is the size and scope of our network that over two billion new web behaviours are added to the database each day - making it one of the top ten largest commercial databases in the world.

Naturally, all user profiles are anonymous and no information of a sensitive nature is collected (see TACODA's privacy policy for more information). When qualified, the user is added to appropriate audience segment(s) and, if an advertiser chooses to target this segment, the user is delivered their advertisement the next time they visit any of the sites in our network. During the campaign, it is also possible to see which segments have shown most interest in your product and to discover unexpected segments that respond positively to the campaign.

Academics

Students of all levels who use the web to research online course opportunities, search for homework help, find educational topics, use an online dictionary or thesaurus or learn about home schooling.

Active Gamers

People who use the web to look for strategies for their favourite online and console games, track upcoming releases, play multi-player games and purchase video games.

Affluents

High income, brand conscious individuals who frequently purchase big-ticket items, especially luxury goods, foreign holidays and electronic goods.

Auto Intenders

In-market car and motorcycle buyers researching specific makes and models. They read reviews, compare prices, study features and research financing, insurance and breakdown insurance.

Avid Golfers

Very affluent males who enjoy golfing. They read tips and tricks, stay on top of favourite player rankings and tournaments, book travel accommodation for golf outings, research and buy equipment and reserve tee times online.

Business Decision Makers

Individuals who take an active interest in business news and strategy. They follow financial markets for industries such as technology or healthcare and command significant spending power.

Business IT Influencers

Business decision makers who keep up-to-date with IT hardware and software, networking, .net technologies, Web 2.0 and other high tech resources.

Career Watchers

Candidates at all levels who are looking to make a career change. They read the classifieds, post CVs, research competitive salaries, learn interview techniques and establish career networks.

Culture Vultures

People who read book reviews and purchase books online and who read up on and acquire tickets for the performing arts, cultural events and exhibitions.

Digital Youth

Home computer and accessory experts who research and buy computers, printers, and computer accessories. They update home wireless networks, download up-to-date home software and stay on top of new models and deals.

Die Hard Sports Fans

Sports enthusiasts who follows news about their favourite professional sports teams, players and athletes including the Olympics and other major sporting events.

Entertainment Buffs

People who access the latest news on celebrities, soaps, movies, and music. They purchase DVDs, music, and video games online, check out entertainment guides and follow favourite TV programmes.

Entrepreneurs

Small business professionals researching business plans, financing and money management, office space, computer equipment, hiring strategies and opportunities to network with other small business owners.

Family Chefs

Heath conscious food lovers who look up recipes, track favourite celebrity chefs and research the perfect wine while planning gourmet dinners for friends and family.

Family Planners

Newly engaged couples researching and planning weddings, expecting parents exploring information about pregnancy and parents investigating nurseries, parenting techniques and childcare.

Gadget Geeks

Personal electronic trendsetters who search for the hottest new gadgets and read reviews about mobile phones, personal digital assistants and home electronics.

Health Seekers

Members of affluent households who take responsibility for their own health and the well-being of the family. They research medicines, plan fitness programs and search for information about specific health conditions.

Investors

Well-off individuals who play the financial market, regularly checking on stocks and shares. Look at content relating to investments and mutual funds.

Money Minders

Affluent, older individuals who seek financial advice online to increase the performance of their personal investments, get tax advice, plan their retirement, or research insurance options.

Mothers

Family focused women concerned about the health, safety, comfort, education and well-being of all family members.

Motor Sports Fanatics

Auto racing fans who love anything that goes fast. They follow all kinds of motor races - car and bike, follow favourite drivers and shop for must-have memorabilia.

Movie Goers

Film news and gossip followers who enjoy reading reviews, purchase cinema tickets and DVDs online and track entertainment news.

Music Enthusiasts

Music streamers and downloaders who listen to and purchase a variety of music online.

News Followers

Informed readers who are interested in local, national and world news - always informed about what is happening.

Outdoor Sportsmen

Nature loving sportsmen who keep updated on sailing, fishing, camping, hiking and other outdoor hobbies.

Photo Bugs

Camera aficionados who post photos online to share with family and friends, research photography best practice, stay on top of new camera releases and purchase equipment and prints online.

Property Hunters

In-market property hunters who consult online classifieds, research home buying advice and tips, search house and flat rental listings and make enquires about moving companies, insurance, utilities and furniture.

Recreational Sports Fans

Active sports fans who participate in sports such as running, tennis, football, cycling and squash. Shop for equipment online.

Shoppers

Consumers, including electronic, home improvement and clothes shoppers who frequently research and make purchases online. They read shopping reviews, consult price comparison sites, monitor auctions and online classifieds, and are always on the lookout for that 'must-have' item.

Style Gurus

Trend focused shoppers who research and purchase the most trendsetting fashion items, beauty products and accessories. Concerned with diet and fitness in order to look great.

Technology Adopters

Technology movers and shakers who enjoy reading technology news and reviews and researching new and improved technology solutions.

Trendy Homemakers

Home decorating enthusiasts who research trends, home improvement information, gardening, tricks of the trade and entertaining-at-home advice.

Travellers

Business and leisure travellers seeking travel advice and tips who are actively looking to make travel arrangements for short and long-haul destinations as well as package holidays, cruises and spas.

Young and Edgy

Socially active, aspirational and entertainment obsessed. They are well off, have the latest mobile and love spending time with friends listening to music, watching movies and playing games.