Advertising Products
Audience Point™
This pure behavioural product delivers precision targeting that enables advertisers to exclusively target pre-qualified behavioural segments that correspond to a precise target audience. Using Audience Point you can deliver messages to consumers that have interacted with a particular product or displayed a specific interest in a brand. Advertising is focused on the person you want to target, not the pages they visit, making campaigns more effective.
Spectrum™
By casting a wide net, Spectrum helps advertisers to define existing and untapped audiences for their products and services. Brand campaigns need a broad reach, but to make them cost-effective you need to know where to find your most likely customers. Spectrum tells you which audience segments saw your campaign and which performed best. Intelligence gathered from a campaign run on Spectrum also allows you to benefit from specific behavioural segments offered by TACODA's Audience Point programme.
Spectrum+™
For advertisers looking to generate better response with less waste, TACODA offers Spectrum+. Using conversion data (anonymous records of people who have demonstrated a definite interest in your product or service; e.g. newsletter sign-ups, information downloads, event registrations and online purchases) a profile of the best performing users is built up. Your campaign can then be optimised in real time to favour specific sites, contextual categories and behavioural segments.
Encore™
Precision re-messaging has come a long way. Encore moves prospects through the sales funnel and converts them into customers. Continue a marketing dialogue with your customers while they are visiting other Web sites.