Insight Reports
An inclusive part of every TACODA campaign, Insight reports mean your campaigns work more effectively - virtually eliminating waste. Insight reports tell you how 350 different audience segments responded to your brand or product - by click-through rate, by the personal interests of those who clicked on the ad and by conversion rate. This data helps you refine current campaign performance and reveals new behavioural segments for future campaigns.
By combining TACODA behavioural segments with comScore's™ MediaMetrix® database of online consumer demographics, website visitation patterns, and eCommerce buying power index, TACODA is able to discover previously unknown key behavioural traits that may be non-intuitive and even counterintuitive.